Writing Strategies, Copy & UX for Frontier Industries
I create writing strategies for companies in critical mineral development, tech & the clean energy transition.
I specialise in making a single asset achieve multiple goals involving different engagement groups.
Like these...
Say you want your website to raise investor sign-ups while increasing local support for your project. I can make that happen.
Like this...
Helping a UK critical minerals company achieve its £7 million investment raise.
Developing a writing strategy which targets investors, the press & community members.
- Strategies
- SEO
- Website Overhauls
- White Papers
- Content Design / UX
- Newsletters
- Research to Readability
With twenty years of experience in writing, branding, design & video content, I use target-driven strategies with measurable results.
My process is user-centric & data-led. I learn who you are trying to reach, then design the best system to engage them.
I am constantly exploring new technologies and ways of thinking to improve this workflow.
Like this...
Introducing: The ProtoType.
The ProtoType is an offline recreation of your website that lets you test different strategies.
I also handle the new page layouts, as well as the content :)
Offline
rebuild
Iterate...Test...Iterate...Test...
Tests
complete
Once it passes testing, the ProtoType becomes a ready-to-commit blueprint for coders or AI agents to implement.
ProcessI have designed ways to integrate new strategies into existing website frameworks. Think of it as renovating your offices without tearing down the building.
These are systems purpose-built to minimise the cost required to achieve your company’s goals, in both the short & long term.
So get in touch, and we can discuss the best ways to communicate your ideas.
Get In Touch