Liam Desroy

The Process

Workflow Example

My process is goal-oriented and data-driven. Whether you want to promote the benefits of domestic copper production or simply increase email sign-ups ahead of a new project announcement, my process shows you which writing strategies are working and which need improvement.

  1. Understanding

    I get to know your company and your audiences.

    • Conversations
    • Company goals
    • Industry research
    • Audience data
    • User-journeys
    • Building personas
    • Audience goals
    • Existing brand & style guides

  2. Audit

    I conduct a deep analysis of your key asset (typically a website or app).

    • Language analysis
    • Potential gains
    • Analytics
    • User pain points
    • SEO tracking
    • Structure vs goals
    • Click-through targets
    • User funneling

  3. The ProtoType

    I build a pixel-perfect offline prototype of your key asset that you and your test audiences can access.

    • Figma prototype
    • Structured multi-person feedback system
    • Private online link
    • Live updates

  4. Live Development

    I use the ProtoType to iterate & test writing strategies, information structures and UX components. This produces a high-fidelity blueprint of your new user-tested asset.

    • Employee feedback
    • Information architecture
    • Copywriting
    • Layouts
    • More analytics
    • Incorporating brand styles
    • Audience testing

  5. Direct Deliverables

    I send the ProtoType to your web developer or AI agents so they can host it online. Or, if you prefer, I can oversee this on my end.

  6. Monitoring Progress

    I track the performance of the new live asset and make adjustments to ensure we meet our goals. Then I deliver writing systems that your employees or AI agents can use to create future content.

    • Even more analytics
    • Trajectory vs goals
    • SEO surfer tracking
    • Language guides
    • Writing strategies